“Surely, a lot of people around the world must think ‘Nintendo is a company that is just for video games,’ about us, and I believe that there are more and more of our own employees who’ve begun to think like that,”

Why WOULDN’T they think like that in the first place? Is Nintendo not known for making kick ass games in the past? Mario isn’t some character people like for GP.

“Some employees that are in charge of making things, are often kept in positions where they have to think of how they can make the game in front of them more fun, so I don’t think it can be helped if others outside of our company think like that.”

Yadda yadda bababooie.

“So, even if the fact that our focus is videogames won’t be changing, I felt the need to take this occasion to say ‘Nintendo is a company that can do whatever they want’.”

This explains their output in recent years.

“This subject came to light when Yamauchi passed away, but I felt ‘our surroundings are greatly changing. We need to redefine what Nintendo must do, from this point on.’ However, I felt that saying ‘Nintendo will do anything,’ was also the wrong idea for the company.”

The right idea would be “Nintendo will do anything to make consumers happy”. Right? RIGHT?

“Yamauchi was one to always say ‘Nintendo is a company for entertainment, and it shouldn’t be for anything else,’ and he didn’t necessarily think that ‘entertainment = video games’. I’ve been wondering how to express Yamauchi’s feelings, and I’ve been thinking about it non-stop, even during the New Year’s holiday break.”

I seriously hope Iwata isn’t starting to think that Nintendo has to move away from video games just to fulfill the quota of “entertainment”. This is what I’m getting from this statement. Nintendo must expand into other entertainment sectors such as TV and mobile phone devices in order to truly be considered an “entertainment company”.

Is this somehow tied to how badly the Pii U is doing? Is it causing him to think that Pii U’s blunder means “no one wants video games anymore?” Eh, maybe I’m thinking too much.

“Lately, the words ‘QOL’ (quality of life) have come up,” says Iwata. “Entertainment is there to improve people’s quality of life. After your basic needs, there’s entertainment. However, when it comes to ‘improving people’s quality of life,’ I didn’t know the difference between us and household appliance makers.”

The difference is one is for work and the other is for play. The only similarity is that they both provide BENEFITS to consumers. How they benefit people is different. One benefit is to improve productivity in household choirs, and the other is mostly a stress reliever where people have fun.

Nintendo being a game company already has the role of providing entertainment/fun. The only thing you need to worry about is quality of your entertainment.

“At the start of this year, I finally figured that ‘improving people’s quality of life with fun,’ with emphasis to the ‘fun’ would be perfect for Nintendo. And that’s when I decided to use this as a focus during the financial results meeting in January and wrote the manuscript for the presentation.”

That’s a good thought process, but it’s not enough. You need to understand what is actually fun to people before jumping into anything. The Wii was a fun device, but your in-house devs killed it. Them having too much power is the root of Nintendo’s current problems. They don’t give a damn about fun, and once you get to a certain age, changing a decaying mind is a waste of time. They’ve got to go first for progress.

Everyone continues to say “Iwata has to go”, but it’s really the developers. Of course, the first rule of leadership “Everything is your fault”. Iwata needs bawls to set his people straight.