Peep this.

Iwata basically lays down what he believes to be the point of making games.

“Nintendo developers are extremely insatiable when it comes to whether what they make resonates with customers or not. They’ll do anything to achieve it.” Iwata said. “Both [Shigeru] Miyamoto and I repeatedly say, ‘It’s not like we are making pieces of art, the point is to make a product that resonates with and is accepted by customers.'”

Iwata carefully explained his position on development and Nintendo’s role as an entertainment company. “Creating is like an expression of egoism. People with a strong energy to create something have a ‘this is the strength I believe is right’ sort of confidence to start from. Their standpoint is that ‘this is the right thing to do, so this must be what’s good for the customer as well.’ But the final goal of a product is to resonate with and be accepted by people. You can’t just force your way through. By saying ‘the point is to be accepted’ I mean, if you go to a customer with your idea and you realize they don’t understand it, it’s more important that they do and you should shift your idea.”

Here is Nintendo’s PR wizardry at work. Apparently, everyone has caught on to the idea that “creativity” in video games is a bullshit reason to make it. And when Nintendo is proclaimed to be the most “innovative” company in the world, they would be the primary targets of criticism. After all, they are most focused on creating innovative and creative and surprising video games. Wii Fit Trainer is “surprise”. Wind Waker HD is “surprise”. Music Note Sonic is “surprise”. Cat suit Mario is “surprise”.

Iwata pops off all this good shit without backing it up. If making games to sell your shitty consoles was the point all along, why don’t you find your balls and ENFORCE some quality control on your developers!? No one likes fucking Pikmin. 3D Mario is undesirable. PC Adventure Zelda is a complete bore (and those art styles are hideous), and NO ONE sees any change in sight. Why? Which creative Nintendo game is getting cancelled? Pikmin 3 is out on store shelves. 3D World is coming soon. Wonderful 101 is still on it’s way. Luigi’s Mansion 3D had the audacity to exist. Link is still going to become a goddamn cave drawing. There were talks of a Fire Emblem/Shin Megami Tensei crossover. Where is the proof that Nintendo gives a damn about the customers?

That is until you pay attention to semantics. He uses the word “accepted”. Accepted is not the same thing as “adored, loved, enjoyed, fun, etc.” Accepted. The games have to be “accepted” by the customers. Meaning that he is saying that it is Nintendo’s job to force their pieces of shit onto people and make sure “we” accept them as they are. Then go to the last line of dialogue. If they do not understand it, it is important that they do, and you should shift your idea. Shift as in reposition. Translation, rebrand your idea so that they understand it. IE if you have an idea that is not understood, you could try deception.

Like Twilight Princess deception. We all thought that was gonna be a bitchin game, but it was more of Aonuma’s bullshit. Or Skyward Sword. They talked about going back to Zelda’s roots, but only meant making the overworld a big empty dungeon of itself, while it’s just more of Aonuma’s bullshit.

In order to understand what Nintendo’s punk mother fuckers are saying, your radar needs to be up. You need to have a well built bullshit detector in your mind to avoid cheering for some asshole because he whispered sweet nothings into the mic. But most of all, pay attention to the actions of the company. Nintendo can say whatever they want. That’s only “theory”. Pay attention to what Nintendo does in PRACTICE! Not theory, in PRACTICE that they are sincere about treating games like an entertainment medium. Only the lesser known developers of the company understand games are an entertainment medium. I don’t know what team made NSMBW, but they need more cred (not for NSMBU, but that’s aside the point). Retro is doing something right seeing as DKCR is still selling well, even on the 3DS. These 2 teams are the only ones doing something right at Nintendo. But as a whole, the company is treating the games, not as art, but as abstract ideas. Nothing but pure game rules. Intricate bullshit no one wants.

Nintendo must be trying to rally support from the hardcore nerds, seeing as their Pii U sales keep dropping as the year goes on.